Branding your company’s Facebook page correctly is crucial to maintain corporate standards and to add your social media content to your reputation online. With this step-by-step guide you’ll have your page in a whiz.
Branding your company’s Facebook page correctly is crucial for two primary reasons:
1. Corporate Standards: You want your brand name to be identified everywhere.
2. SEO:
2.1. You want your social media profiles to be found easily on the results page.
2.2. Linkbuilding: You want the content of your social media to add to your reputation online.
Step-by-Step Guide
A) Create Your Facebook Page:
Go to Facebook Create Page.
Choose “Business or Brand” and click “Get Started”.
Enter your page name and category. Use your company name and select a category that best describes your business.
Personalize Your URL:
When you create a new Facebook page from the Business account, the first URL you get is a number. You want a branded URL for a professional appearance and trustworthiness.
B) To personalize your URL with your company info, follow these steps:
Go to your Facebook page and click on the ‘About’ section.
Under ‘General’, click ‘Create Page @username’.
Enter your desired username. It should be closely related to your brand name for consistency and easy recognition.
Click ‘Create Username’ to finalize your new, branded URL.
By following these steps, you’ll ensure your Facebook page aligns with your brand identity, enhances your SEO efforts, and presents a professional image to your audience.
C) Add Profile and Cover Photos:
Profile Photo: Use your company logo for brand recognition.
Cover Photo: Use a high-quality image that represents your brand. This could be your office, team, or a product/service highlight.
Optimize Your Page Info:
D) Complete the About Section:
Username: Create a custom URL for easy access (e.g., facebook.com/YourBrandName).
Description: Write a concise and compelling description of your business.
Contact Information: Add your business email, phone number, and website.
Location: Include your business address if applicable.
Hours of Operation: Specify your business hours.
Add a Call-to-Action Button:
Choose a relevant CTA button (e.g., “Contact Us”, “Shop Now”, “Sign Up”).
Link it to a landing page on your website or relevant destination.
Customize Your Page Settings:
E) Page Roles Management:
Assign roles to team members (e.g., Admin, Editor, Moderator) for efficient management.
By ensuring your Facebook page is accurately branded and optimized, you enhance your brand’s online presence and reputation, making it easier for customers and clients to find and trust your business.